PLayboy

When you think Playboy, what's the first thing that comes to mind? 

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Boobs? Bunnies? The articles? (yeah right) 
 

The team at WITHIN worked closely with Playboy to help refine their display ads, OOH presence, and even social posts. The goal was to help this cultural giant successfully make the shift from magazines and merch to apparel powerhouse. 

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We wanted fans to own their sexuality and their confidence for themselves, and be assured that anyone can be a Playboy bunny if they have the attitude— gender norms be damned!

Our Halloween content was especially successful, driving purchases and surpassing sales goals by 4%, resulting in $2.2M in total sales at a 6.66x ROAS in the month of October.

 

Role: Senior Copywriter with the alluring Rachel

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