NIKE: STUDIO NYC
Nike’s reach extends far and wide within the sports world, but to launch this new campaign we needed to look a little closer to home.
Nike Studio: NYC was created by Nike NYC as a resource for city runners — and needed our help with awareness and visibility. Using the established vibrant color palette and bold TOV, the creative team at WITHIN produced multiple organic and paid social assets that reached over 3 million users in the NYC area.
To immediately communicate the Nike aesthetic, the team developed motion graphics approach that married the adrenaline of a runner’s high and the innovation Nike is famous for. Most importantly, we successfully engaged with our elusive Gen Z audience driving excitement and sign ups and connecting runners to explore safer, smarter, and further — together.
Role: Copywriter
