1800 Tequila

Me and tequila? We go together like lime and... well... you know. 

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I had the pleasure of bringing my spirits expertise to 1800 Tequila and together with the team at WITHIN, created exceptionally beautiful assets that consistently performed above benchmarks. 

Working within the paid and organic social sphere, I had the opportunity to concept campaigns, direct shoots, write copy, and create content for the world's most awarded tequila family. But my proudest moments were championing new creative expression (hello Paloma Hotline), visibility, and the stories of Mexican American artists and tequila drinkers. Especially Zaira Vega, Juan Alvear, Jessica Hernández, Judith Bautista, and Carlos Alexander featured in our Día de los Muertos campaigns. 

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Role: Co-Lead Copy with the tasteful Rachel, and support from Sari

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Art Direction + Design: by master mixers Matt, Lucía, Daniela, & Austin