JAMESON WHISKEY

What do you get when you let a Gen Z cusp-er lead copy for the most popular Irish Whiskey in the world? More timely tweets, jokes about threesomes, and the highest social engagement spikes the brand had ever seen.

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In 2020 when our favorite holiday was cancelled and our entire campaign needed to pivot in less than a week, I was proud to help the brand hit over 1 BILLION impressions and make a real difference in our bartending community.

 

My second proudest point? I became their legal team's worst nightmare.

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Role: Lead Copy

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Art Direction by: the smooth-as-whiskey Haley and Annalie

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